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Adventure Travel Trends 2023

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A amputee climbing with a waterfall

The “2023 Adventure Travel Trends” provides an insightful look into the shifting dynamics of the adventure travel industry in the wake of the global COVID-19 recovery. With a sense of optimism about travel on the rise (73% feel more positive than in 2022), and regions like Asia Pacific nearing pre-pandemic travel volumes, the industry is poised for a resurgence. Notably, the re-entry of Chinese tourists into the global travel scene is anticipated to significantly contribute to this uplift.

One of the standout themes of this year’s trends is the profound emphasis on inclusion. Adventure travel is broadening its scope to be more inclusive and diverse, engaging with a wider audience. Efforts to enhance Diversity, Equity, and Inclusion (DEI) are moving from niche to mainstream, evidenced by increased investment in Indigenous tourism and the introduction of new ways to identify and support DEI-focused businesses on platforms like Tripadvisor.

The environmental impact of travel remains a critical consideration, with travelers and the industry alike showing heightened awareness of their carbon footprint. The ATTA supports innovative projects like Tomorrow’s Air, which promotes carbon dioxide removal technology. 

In response to overtourism, there is a push to balance the influx of visitors while maintaining the integrity of natural and cultural sites. Destinations are weighing the value of attracting fewer but higher-spending adventure travelers against the consequences of mass tourism.

Wellness retreats are evolving, with a growing demand for experiences that fuse healing and nature. This shift includes a creative array of activities, from forest bathing to laughter therapy, supporting travelers’ physical and mental well-being.

Multi-generational and multi-activity travel is flourishing, catering to diverse family needs and interests, while the allure of unexplored destinations beckons the intrepid traveler seeking unconventional and immersive experiences.

As the travel industry continues to embrace inclusive practices and sustainable growth, these trends signify a transformative phase in adventure travel for 2023. The blog offers a deeper dive into how these trends are unfolding across the globe.

For a more detailed exploration of these inclusive and innovative travel trends, read the full article here.

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