BLLA’s Founders Transform StayBoutique into a Premier Booking & Media Hub, Ensuring Authenticity in Boutique Hotels

In an era where personalized experiences and authenticity reign supreme, boutique hotels have carved a niche in the hospitality sector. As travelers increasingly seek unique, immersive experiences, the boutique hotel industry is witnessing unprecedented growth. Recognizing this, BLLA‘s founders, Frances and Ariela Kiradjian, are set to revolutionize the niche with the relaunch of StayBoutique as a dual booking and media platform, a trusted source for travelers desiring verified and distinctive boutique stays.

The New Chapter for StayBoutique

January 11, 2023, marked a pivotal shift in the boutique lifestyle sphere. StayBoutique, originally a referral site, is reemerging as a powerhouse platform, meticulously curating a collection of independently owned boutique hotels, alternative accommodations, and distinctive small businesses. This move comes at a strategic time, as the boutique hotel sector has seen a robust 7.7% growth compared to 2021, emphasizing the burgeoning consumer appetite for bespoke and intimate hotel experiences.

This transformative initiative isn’t just about bookings. It’s an immersive dive into the ethos of boutique travel, offering a media platform rich with interviews, travelogues, podcasts, and videos celebrating the boutique lifestyle’s nuances. From craft coffee shops and exclusive spas to innovative wellness facilities and local museums, StayBoutique positions itself as the narrative’s curator, sharing the stories that shape each unique traveler’s experience.